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  • Defining Your Personal Brand

Defining Your Personal Brand

  • 25 Sep 2020
  • 9:30 AM - 11:30 AM
  • Link will be sent to registrants


  • Members associated with a law firm in the greater New York metropolitan area, which includes the tri-state area of New Jersey, Connecticut and New York
  • Members associated with a vendor or independent consultants that provide technology services to law firms in the greater New York metropolitan area which includes the tri-state area of New Jersey, Connecticut and New York

Registration is closed

Donna Payne will deliver a timely session on how to increase and fine-tune your personal brand. This session has received rave reviews and is full of information to help you gain the recognition you deserve.

A thoughtful personal brand can help you position yourself as an authority or subject matter expert, elevate credibility, expand your network and advance a career. Creating a personal brand puts you in control of your narrative.

Key takeaways:

  • The steps to establishing your brand
  • Creating a story
  • Determining your target audience
  • Getting noticed both inside and outside your organization
  • Crafting a bio that people will actually read and remember
  • Tips for your photo brand
  • Social media and your digital footprint
  • Camera ready – tips from the media pros
  • Thought leadership

About Donna Payne

Donna Payne is a recognized expert in IT, with specialization in legal software and technology. Payne speaks about privacy concerns, metadata, STEM, personal branding, marketing and leadership. She has keynoted at conferences, spoken to Congress and presented for government and security agencies worldwide. Donna authored and co-authored on 13 books on technology and is working on her first non-computer related book.


Donna founded PayneGroup, which she sold in November 2019. Her recognitions and awards include the American Bar Association Top 20 Women in Law (2020), International Legal Technology Association Lifetime Achievement Award (2019), Thought Leader of the Year award (2013), Lex Proficio Lifetime Achievement award from ABA TechShow and Law Technology News magazine’s Inaugural Consultant of the Year.  She was the first woman MVP for Excel and one of the first six to be recognized by Microsoft.

Before starting PayneGroup, Donna worked in government, telecom, Fortune 500 and even did a stint as a rock and roll singer.

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